Progressive British design. Exceptional performance. Engineered for life.

Born from the hyper-competitive word of Formula 1, we create high performance bikes and eBikes through cutting-edge British design and engineering. We don’t chase trends. We engineer better rides. All to help everyone ride better, feel better and do better.

European Sales Representative & Brand Ambassador:

Driven by new investment and with ambitious growth plans for 2026 and beyond, we’re now expanding our international footprint further across Europe.

• · Territory: Europe – Germany, Switzerland, and France.

We’re looking for a driven and experienced Sales Representative & Brand Ambassador to establish and grow our presence in Europe. With a strong focus on Germany, Switzerland, and France, this is a key strategic region for Whyte – rich in cycling culture, premium retail, and world-class riding terrain.

If you thrive in B2B environments, are deeply connected within the cycling industry, and want to play a pivotal role in building a premium brand internationally, this is your opportunity.

The role:

As our European Sales Representative & Brand Ambassador, you’ll be responsible for developing and supporting our retail network across Germany, Switzerland, and France. You will act as the face of Whyte in the region – building strong partnerships, identifying new opportunities, and driving sustainable growth.

What you’ll do:

• Manage and grow relationships with key Whyte retailers across Europe
• Leverage existing industry connections to accelerate market entry and expansion
• Identify and onboard new premium retail partners
• Develop and execute strategic account plans for long-term growth
• Deliver product training, merchandising support, and brand education
• Represent Whyte at trade shows, demo events, and key industry activations
• Provide market insights and feedback to internal teams
• Collaborate closely with sales, marketing, and product teams

What we’re looking for:

• Minimum 5+ years’ experience in account management, ideally within cycling or premium technical products
• Strong, established relationships with key retailers in Germany, Switzerland, and/or France
• A strategic thinker with the ability to identify opportunities and execute growth plans
• Proven track record in B2B sales and territory development
• Highly self-motivated, organised, and comfortable working independently across a large region
• Excellent communication and relationship-building skills
• Passion for cycling and strong industry knowledge
• Commercial awareness and experience with CRM systems
• Ability to travel extensively across Europe
• Must reside within the territory

What we offer:

• Competitive salary + sales commission
• Flexible working approach
• Marketing support
• Access to Whyte’s full product lineup and resources
• Partnership with a trusted international brand
• The opportunity to play a key role in Whyte’s international growth

Apply now:

If you’re excited about representing a premium British cycling brand and have the experience and connections to make an impact in Europe, we’d love to hear from you.

Please send your CV and a covering letter outlining why you're the ideal candidate to: michellelee@whytebikes.com and jordanframpton@whytebikes.com.